Why Outsource Marketing?
The big question people often ask us is, “Why do we need a digital marketing agency? Can’t we just learn to do this ourselves?” And the answer is yes you can do it yourself to some extent, but when you’re relying on your marketing budget to generate a positive ROI, and your uninspired marketing hire is unable to deliver on your key success metrics, it’s a lot harder to lay blame and fire an employee, especially if they have been in the role for a long time. For an online marketing company however, they live and die by the client and must rely on continuous positive performance in order to keep their company afloat. That sort of pressure drives marketing agencies to better compete and come up with better solutions to achieve the right outcomes for your business.
Local vs. International Agencies
If you had to choose between a large international agency and a small independent digital agency, the small independent generally wins every time. Why? The small digital agencies will have on the ground knowledge of your local market. Larger international firms rely on their brand name, but they might not have eyes and ears on the ground, which might cause confusion and chaos if you are marketing a product that they don’t understand the local context of.
For example, if you are selling cars in Australia. A large international firm will find it hard to understand the roads, the most popular types of cars that sell in the different states and territories, the terrain of various states will also determine the most popular type of car or cars in that particular region. What makes and models are available and the general vibe and feeling of the people who are looking to buy a car. A local seo agency sydney could save you headaches and dollars by simply being in the country and understanding the consumers of your products.
An internet marketing agency will know what sort of technology and services that local consumers use. Some local markets have a higher penetration of the Bing search engine and may actually yield a very good result. Whereas some markets, Bing may not even be worth the return on investment. This is true in parts of Europe where Bing is simply a nuisance that comes default with every PC, but in the US, Bing actually has a decent market share and believe it or not, can compete with Google.
Key Online Channels
You’ll need to find either an agency which does all the key online channels below, or you can select an individual agency which specialises in a particular field –
- Local search engine optimisation services
- Internet Marketing
- Google ads management
- Social Media Marketing
- Social Media Brand Management
- Email Marketing
- TXT Marketing
You don’t need an agency to do all of the above. Each marketing channel has its own pros and cons and can achieve different things such as internet marketing seo for performance, or instagram for branding and sales or simply raising awareness. It depends on what part of the funnel you want to hit and what your budgets are for each level of the funnel. All specialist agencies tend to have relationships with other agencies who are also specialists in their own respective fields, this allows the internet marketing experts to truly hone in and focus on their core skillset. Combine a bunch specialist agencies together and you’ll be assembling your own super team of marketing professionals.
Contact us for a free 30 minute consultation and one of our digital marketing specialist will show you our proven formula to help grow your online marketing strategy.